Responsibilities
This person will be responsible for planning and effectively implementing marketing programs tied to PADBU products. These efforts will be aligned with BU direction and strategies.   
The candidate must have extensive experience in implementing all marketing mix.

Specific responsibilities:
    Maintain and participate in local language sites for Flex and AIR including managing, suggesting and reviewing the content, monitoring responses in forums and providing immediate feedback.  
    Support initiatives to grow the lighthouse program in China.  
    Support efforts to incorporate Flex and AIR in university curriculums.
    Work with local publishers and booksellers to make AIR and Flex books widely available (translated titles and original Chinese titles).
    Recruit training companies to teach Flex and AIR.  
    Arrange seminars and other events at strategically important companies and schools.
    Support the Chinese community localization projects by serving as a contact for participating community leaders and for Adobe Localization Team members.
    Serve as a contact point for members of the Adobe community programs in China
    Leverage local community in all these efforts; ensure that their feedback is incorporated in the activities and they are active participants in outreach efforts.

What success will look like:
    In 30 days; an outline of a marketing plan supporting our overall strategy
    In 60 days; a strong working partnership with marketing coworkers, local community and BU. Clear understanding of trends in the market and an understanding of what efforts Adobe needs to grow the platform. Deliver and execute against strategic goals.
    In 90 days; assume, drive and represent all aspects of the China platform marketing strategy. Present results of prior quarter and delivery upcoming strategies for future quarters.

Requirements
    Competencies for Success:
    Solid understanding of marketing
    Previous experience in working with partners and agencies
    Strong written and verbal communication skills
    Good spoken and written English
    Strong business analytical skills and an understanding of quantitative metrics
    Experience of participating or managing developer community activities desired

Qualifications/Experience:
    At least 5 to 7 years of relevant experience in multinational company
    Undergraduate degree in Computer Science or Marketing/Business
    Knowledge of developer technologies like Java or PHP is preferred
    MBA or experience in marketing is preferred

MSN: risedance@